Our Capabilities
Brand ActivationsEvents ExperienceBrand ExhibitionRoadshowmarket activationconsumer activationmerchandisingtown-stormingtarget acquisitionretail recruitmentretail activationconcertsproduct launchesconferencesgame showsteam bondingsporting eventssponsorship & leveraging eventscultural festivalpop-up eventscarnivalawards events
MTN – Project Fame All Star Concert
Overview:
Project Fame concert presents an opportunity to tap into raw music talents that abound in the country, and act as a platform for many new local and talented young stars to attain stardom.
The Project Fame All star concert is first of its kind developed to demonstrate Project Fame leadership position and show off all the stars the musical show have produced in the last 6 years.
The concerts have featured past winners like Iyanya, Chidima, Mike, Monica, Ayo, Praiz and other MTN Ambassadors like Wizkid, Banky W, Timaya, Kcee, Sound Sultan, SSP, Harry Song etc.
Keskese Limited produced the events in Lagos (2013 & 2014) and Calabar (2013).
Over 3000 youth attended each concert each year.
- 2019
- MTN
- Event Experiences
2015 & 2016 MTN Y’ello Summer – Benin Republic
Overview:
Following an international pitch in which Keskese came out tops, MTN Benin requested we conduct the 8th edition of this annual event – the biggest event in Benin republic.
Implementation Tactic:
Basically, we decided to take the event from a local to an international level by deploying state-of-the-art equipment along with top-level management strategy.
Event ambiance was also tastefully done to depict its essence; Yellow and colorful. Traffic and security management was tactical, resulting to rave reviews from the client.
Event held on 3 straight Sundays; August 16, 23 & 30. Artists who performed we brought in from France, Cameroun, Togo, Ivory Coast & Nigeria; such as Vano baby, Fanicko, Blaaz, Ricos Campus, Youssoupha, Sarkodie, Sagbohan, Almok, Davido, etc.
Achievement:
Over the 3 days, a total of 550,000 people saw the events live – a feat unprecedented in the event’s 7-year history. Exhibition stands housing food, drinks, MTN products and services, fashion and accessories, etc all sold a combined estimate worth 10million CFA through the events.
- 2019
- MTN
- Event Experiences
Trophy 5 A-Side Tournament
Overview:
Trophy Lager Beer launched Trophy 5 A-Side Tournament in March 2019.
The tournament is a non- professional 5 aside football competition organized by the brand to grow brand relevance among Nigerian youth.
The tournament had 1080 teams recruited through the bars across Lagos, Ogun, Oyo & Osun.
Keskese Limited was briefed to activate Lagos Region and also handle the Grand Final event.
Agency was also saddled with the responsibility to lead the winning team to African5s competition in Tanzania
Nigeria team defeated the defending champion (South Africa) 3:1 to be crowned Champions of the Africa5s.
- 2019
- International Breweries Plc
- Sport Events
Music+ Relaunch
Background:
Music+ is the foremost online music streaming app in Nigeria. It has been in existence for a while but Keskese Limited was briefed to get more subscribers for the app.
Overview:
The target audiences are youths and progressives. The event was executed with the Noiseless Party (the first of its kind in Nigeria). The target audience was invited to the location to enjoy the Noiseless Party (a kind of party where the sound is not coming from the speakers but on the headphone of everyone), party with their favorite celebrities and other side attractions while the foot soldiers canvasses people.
Attendance:
over 1,000 young people converged at one location for the event
- 2019
- MTN
- Brand Activation
Clorets Fresh Rhymes Campus Showdown
Overview:
In bringing Fresh Rhymes to life, Clorets Fresh Rhymes Campus Showdown came about. This idea won us the pitch
Clorets Fresh Rhymes Campus Showdown is a Campus Musical Competition platform, in which students were required to compete against each other in dropping fresh rhymes to a uniform beat, produced by Clorets.
The concept connected Clorets’ promise – fresh breath – along with target’s love/passion for music, as an aggregation, engagement, and reward mean, courtesy Clorets chewing gum.
This was an open-air competition, conducted on a live stage, with qualifiers and eventual winners decided by the students, via popular vote Clorets Fresh Rhymes Campus Showdown was a four-day activation held in select Campuses (8) across Nigeria.
The different activities comprised in the showdown are Campus storm & registration (entry for participation), Elimination rounds (whittling down of participants), and Finals (best of best slugged it out for top honors).
Additionally, there were side attractions designed to excite & engage the viewing audience.
- 2019
- Cadbury Nigeria (Clorets Chewing Gum)
- Brand Activation