ClientMTN
ProjectMTN Arsenal Viewing Center Activation
ACTIVATION BRIEF: Drive product engagement and adoption at Pre & event centers in 7 cities to achieve the football tournament’s revenue target.
Create a top class memorable experiential activations that would depict MTN as a facilitator of international football in Nigeria.
OBJECTIVE/KPI: Migrate 75 thousand new subscribers to the MTN/Arsenal platform
LOCATION: Lagos, Ibadan, Ilorin, Jos, Kaduna, Kano & Enugu
EVENT OUTCOME: Tournament’s revenue target was achieved at the end of the events at 94%
630 Sports Bars, setouts and viewing centers stormed within the activation 83,550 Fans were engaged and migrated onto the platform 2,334,450 Airtime sold, 23,432 Phone sold, 1,010,100 Data sold, 4,320 Unit of Lumos solar electricity box Sold, 28,002 Sim registration done.